Craig & Derricott launched a brand new point of sale stand at Edmundson Electrical in Birmingham.
The stand was designed to promote their range of isolators available in hinged door, plastic and die-cast aluminium enclosures. It gives electrical contractors the opportunity to interactive with product samples and a browse the latest C&D catalogue.
“The stand displays a lot of stock lines, allowing easy access for the customer to select products themselves. At the same time they can visually see the products they are looking to buy” Andy Brown, Branch Buyer – Edmundson Electrical in Birmingham said. “We have increased sales on all of the items on display. This is especially pleasing as some of the items are new stock lines. I’m positive that the stand will be beneficial in delivering products to customers in an effective way.”
C&D look forward to further strengthening the relationship with Edmundson Electrical.
